Project Description

The WOW structure has been the hero item of all Coca-Cola in store activities dedicated to the 2020 European Football Championship but also to Coca-Cola Zero Zuccheri launch in September 2021. Actually we designed and produced the first Three Wheels in 2018 (a red version) when Coca-Cola was looking for a totally brand-new unit, with a high visibility, involving consumers and at the same time keeping within budget restrictions. It has proved such a success to be produced in a summer version (yellow colour) and a Xmas one too. The unit has been designed to hold one pallet of product and it is very easy and quick to assemble.
The materials: thermoformed red PST – black PST – painted metal sheet, vinyl stickers.